copywriting & product naming
Elaine Huba was launching a line of organic spicesand recruited me to contribute a tagline for her new company and names for the individual spices.
As a trainer of personal trainers, Elaine wanted her spices to appeal to diet-conscious fitness enthusiasts seeking to liven up their protein-heavy routines. The tagline with the right tone for this audience was: “Healthy, delicious, and in your face”.
For the flavours, she wanted names that had the same amount of sass and gusto as the tagline. I provided three complete sets and Elaine chose her favourites, shown here.
Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.
His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.
Feel free to contact Anders to discuss your project.