ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

HUBA SPICE
copywriting & product naming

Elaine Huba was launching a line of organic spicesand recruited me to contribute a tagline for her new company and names for the individual spices. 

As a trainer of personal trainers, Elaine wanted her spices to appeal to diet-conscious fitness enthusiasts seeking to liven up their protein-heavy routines. The tagline with the right tone for this audience was: “Healthy, delicious, and in your face”.

For the flavours, she wanted names that had the same amount of sass and gusto as the tagline. I provided three complete sets and Elaine chose her favourites, shown here.

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Credits

Writing: Anders J. Svensson
Designer: Alexandra Harle

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.