ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

22 TALL TYPE TALES

Rhymes & Copywriting

My favourite project for Veer, 22 Tall Type Tales is a book of curious, rhyming stories set in the typefaces that inspired them. Designer Christina Sweetman and I dreamed it up in a coffee shop, escalating from the idea of a tall format print piece, to a tall format full of tall stories, and from the title Tall Type Tales, through every alliterative — 10, 12, and 20 — finally landing on 22 Tall Type Tales as you see it below. As a writing project, it was a deluxe experience. I wrote each rhyme in the tall format and font, revising and experimenting with the size and content of each line. If you like this, you should check out my more recent and regularly published reinvention: Type Tales.