ANNEX ALE PROJECT
copywriting & brand story
Annex Ales — a new arrival on Calgary's exploding craft beer scene — asked me to write their company profile, plus bottle copy for two of their permanent brews. For their IPA, I drew from the beer's name "Metes & Bounds", which is a centuries-old method of describing property boundaries by detailing what you see as you walk the perimeter. For the North American bitter, "Bitter Division", I echoed the rebellious spirit of the craft beer community and the Annex Ales founders.
Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.
His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.
Feel free to contact Anders to discuss your project.