ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

ATB Financial

Annual Reports & Sustainability Reports

Since 2021, I’ve had the genuine pleasure of writing for ATB Financial’s annual report. Since 2023, that has included writing for the sustainability report as a separate document. It’s a big, collaborative project that draws on the knowledge and talents of team members throughout the organization to compile, along with — gratefully — a handful of contractors like myself to help communicate.

ATB is a Crown corporation, and the reports are published annually to illustrate the corporate responsibility, financial returns, and social good the organization delivers for its sole shareholder: the Province of Alberta. They also capture the myriad ways ATB supports and show respect to its team members.

Working alongside those team members for a few months each year is a joy.

I’ve included screenshots below to give an idea of the content I write or help shape. The text-heavy pages can be enlarged by clicking, and you can browse the full PDFs of every report by visiting ATB’s online archive.

2026

2025

2024

2023

Credits

Writing: Anders J. Svensson and ATB
Editing: Lori Burwash
Design: Cut & Paste Design
Illustration: Ray Dak Lam (2023), Jill Stanton (2024), Cody Girvan (2025), Tierra Connor (2026)

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.