ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

CITY OF SPRUCE GROVE

Campaign Copywriting

In 2019, the City of Spruce Grove needed a campaign to further their water conservation efforts, with a focus on reducing the amount of water wasted inside and outside of private dwellings. I collaborated with their designer to brainstorm ideas for the campaign concept and initial billboard, and then I wrote water-saving tips that were published on the City website and in a community magazine. The illustrations were drawn by my pals at Curio Studio.