ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

EVERYTHING POSSIBLE

Fundraising Campaign Tagline

In 2024, I was recruited to a small think-tank of volunteer creative and marketing specialists, to advise the marketing and communications leads at the Alberta Children’s Hospital Foundation in advance of their new fundraising campaign and the opening of a new research facility. Following those sessions, I was part of a smaller team tasked with formulating the strategy, tagline, and visual identity for the campaign.

Of the taglines I put forward, “Everything Possible” was selected and the campaign launched during the summer of 2025. The inspiration for this tagline was the common reassurance given during health challenges and hospital visits, to patients and their families: “We’re doing everything possible.”

As a rally cry for fundraising, it invites the community to open their hearts and their wallets to support the hospital’s continuing mission of providing care, incremental progress, and research breakthroughs.