Hiring a Copywriter 101

If you’ve never hired a copywriter before, you might have questions about how it works and where to begin. You’re in good company! Most new clients are business owners, startup founders, and professionals — big thinkers and hard workers who have realized that hiring a specialist can help polish their image and refine their messaging.

Why hire a copywriter?

Maybe you’re starting a business. Or you run a business. Or you’re a professional who gets hired by those businesses. You have something you need written. All of the information is in your head, you have a keyboard, and you can type — so why hire a copywriter?

For the same reasons you don’t practice at-home dentistry, build a car from spare parts, or sew your own clothes. Not because you couldn’t. (You totally could.)

You’d hire a copywriter because you know that if you want something done well, you want to make a great impression, and you have the resources to hire someone… a specialist will always produce a better result.

Just like you’re great at what you do, an experienced copywriter has had a lifetime to perfect what they do for a living. Anders has been a professional writer — working for clients just like you — for two decades.

How can a copywriter know my business well enough to write about it?

A copywriter doesn’t have to be an expert in your field. That’s you!

• You provide industry knowledge and expertise.

• The copywriter provides ideas and eloquence.

• Together, you can persuade and market to your audience.

A great copywriter will listen to you, understand what you want to achieve with a brand or piece of writing. They’ll pitch you ideas about how to make that happen and then follow through with great writing.

Professionally, Anders prides himself on being a “temporary expert” — learning as much about a new industry, product, or concept as necessary to understand it and skillfully explain or sell it to the audience you’re trying to reach.

What does a copywriter do?

Some copywriters specialize in fields like SEO, writing case studies, or social media. With a 20+ year career spanning technical writing, corporate communications, marketing content, scripts, and advertising campaigns, Anders has experience and versatility you might find useful.

His writing services include:

Still evaluating what to do or where to spend your marketing dollars? Anders is also available for hire as a creative consultant to listen, ask questions, and recommend a strategy.