ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

M&Z Industrial Supply

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I mention this project to clients fairly often, quoting the owner — who insisted that I wouldn’t be able to make his business sound interesting — and then explaining how we worked together to spotlight the things about M&Z Industrial Supply that are already interesting. Topping the list: 1) Craig and his team have been manufacturing nuts, bolts, and flanges in Edmonton’s southeast industrial park since 1979. 2) On a Friday in July 1987, their facility took a direct hit from an F4 tornado — and they were back to fulfilling customer orders the following Tuesday. That’s a customer service guarantee I could write about all day.