ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

NAMING

Naming things requires venturing into a special hell containing all known words and coming out the other side with just a handful of perfect words... from which a client will see a particular word and think “I cannot imagine it being called anything else.” Fortunately, I love that challenge and I have a knack for it.

Here's a selection of the projects, products, and companies I've helped to name so far:

Calgary's innovation centre (Fall 2020).

Calgary's innovation centre (Fall 2020).

A rebrand for online shop "Fairgoods".

A rebrand for online shop "Fairgoods".

Interior design for health & wellness.

Interior design for health & wellness.

A niche writing services website.

A niche writing services website.

A magnetic bracelet company.

A magnetic bracelet company.

A sales training program.

A sales training program.

A business intelligence consultancy.

A business intelligence consultancy.

A gender equality consultant.

A gender equality consultant.

A new lakeside Calgary suburb.

A new lakeside Calgary suburb.

A recreational treasure hunting league.

A recreational treasure hunting league.

An online hot sauce emporium.

An online hot sauce emporium.

A citywide block party & festival map.

A citywide block party & festival map.

A high-end dress boutique.

A high-end dress boutique.

An ad agency & dev studio.

An ad agency & dev studio.

A website debuting indie launches.

A website debuting indie launches.

A group of companies with shared resources.

A group of companies with shared resources.

Crowd-sourcing work experience for students

Crowd-sourcing work experience for students

A Calgary co-working space.

A Calgary co-working space.

HR software for performance reviews.

HR software for performance reviews.

An app development studio.

An app development studio.

A two-person software company.

A two-person software company.

A non-profit promoting participation.

A non-profit promoting participation.

Fitness training for mature women.

Fitness training for mature women.

An international photo collection

An international photo collection

A font collection for businesses.

A font collection for businesses.

An ag-tech investment group.

An ag-tech investment group.

Metal enclosures for generators.

Metal enclosures for generators.


Credits

Names: Anders J. Svensson
Logo Design: This Is New, Hungry Volcano, and Confab logos by Dan Parry. Uppercut, Ette Boutique, PhotoOp, and The Very Secret Order of Creatives Understanding logos by Drew NgAnagram logo by XerxesIraniAssembly and Decoder logos by Donna HolesworthBloom Fitness, Level Consulting, and Standard Volcanic logos by Woodward DesignBridge logo by Christina HuberCabinet logo by Justin LafontaineVerdex and 321 Sales Academy logos by Mark Vanderland. YYC You There and Elementum logos by Karen Chu GervaisFun Little Book and nForm logos by Kris van WitsenWordy Deeds, Treasure League and Wordy Deeds logos by Anders J. Svensson. 

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.