ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

NAMING

Naming things requires venturing into a special hell containing all known words and coming out the other side with just a handful of perfect words... from which a client will see a particular word and think “I cannot imagine it being called anything else.” Fortunately, I love that challenge and I have a knack for it.

Here's a selection of the projects, products, and companies I've helped to name so far:

Calgary's innovation centre (Fall 2020)

Calgary's innovation centre (Fall 2020)

A rebrand for online shop "Fairgoods".

A rebrand for online shop "Fairgoods".

Interior design for health & wellness.

Interior design for health & wellness.

A writing services website.

A writing services website.

A magnetic bracelet company.

A magnetic bracelet company.

A sales training program.

A sales training program.

A business intelligence consultancy.

A business intelligence consultancy.

A gender equality consultant.

A gender equality consultant.

A new Calgary suburb.

A new Calgary suburb.

A recreational sports league.

A recreational sports league.

An online hot sauce emporium.

An online hot sauce emporium.

A block party & festival map.

A block party & festival map.

A high-end dress boutique.

A high-end dress boutique.

An ad agency & dev studio.

An ad agency & dev studio.

A self-promotion website.

A self-promotion website.

A group of companies.

A group of companies.

Crowd-sourced student work experience.

Crowd-sourced student work experience.

A Calgary co-working space.

A Calgary co-working space.

HR software for small businesses.

HR software for small businesses.

An app development studio.

An app development studio.

A two-person software company.

A two-person software company.

A youth activism non-profit.

A youth activism non-profit.

Fitness training for mature women.

Fitness training for mature women.

An international RM photo collection

An international RM photo collection

A corporate font collection.

A corporate font collection.

An ag-tech investment group.

An ag-tech investment group.

 

Credits

Names: Anders J. Svensson
Logo Design: This Is New, Hungry Volcano, and Confab logos by Dan Parry. Uppercut, Ette Boutique, PhotoOp, and The Very Secret Order of Creatives Understanding logos by Drew NgAnagram logo by XerxesIraniAssembly and Decoder logos by Donna HolesworthBloom Fitness, Level Consulting, and Standard Volcanic logos by Woodward DesignBridge logo by Christina HuberCabinet logo by Justin LafontaineVerdex and 321 Sales Academy logos by Mark Vanderland. YYC You There and Elementum logos by Karen Chu GervaisFun Little Book and nForm logos by Kris van WitsenWordy Deeds, Treasure League and Wordy Deeds logos by Anders J. Svensson. 

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.