ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

PALS ACTIVITY BOOK & MERCH
copywriting & game design

Veer had a recurring annual publication called The Summer Activity Book that customers looked forward to. In 2008, I was paired with Drew Ng for the new iteration.

Inspired by our studio's recent creation of two design-themed vinyl toys — Megabyte and Full Bleed — we struck on the idea of inventing 7 more characters, and to give a select 200 customers an enhanced version of the activity book inside a faux cereal box, complete with the fabled "toy inside". A plush doll was also produced for Kernie, the big-hearted colossus who kerns type by hugging letters together..

static1.squarespace.jpg
static1.squarespace-1.jpg
static1.squarespace-2.jpg
static1.squarespace-3.jpg
veer200807_activity_cover.png
veer200807_activity.png
photography.png
lightboxing.png
watermarked.png
flont.png
type.png
brainstorm.png
back1.png
back2.png
1000w-10-1.jpg
1000w-11-1.jpg
1000w-16.jpg

Credits

Copywriting: Anders J. Svensson
Design: Drew Ng
Print Production: Kris van Witsen

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.