ANDERS J. SVENSSON | COPYWRITING PORTFOLIO
PLATFORM
Innovation Centre Name & Launch Messaging
I collaborated with my friend Donna Holesworth — designer and creative director at Zinc Creative — on the brand and launch messaging for Platform, the innovation centre that opened in Calgary's East Village in 2020.
Among several other strong options, we pitched the name "Platform" because the space was envisioned by Brad Zumwalt as a place that would provide support for inventors, innovators, and startups. Also, for its train platform connotations. The centre's East Village location (at 9th Avenue and 3rd Street SW) sits parallel to rail lines and on the same stretch of land where Calgary’s original train station once stood.
Closer to launch, CTI (Calgary Technologies Inc.) was selected to manage the property, and they chose to adopt the Platform name and rebranded CTI as Platform Calgary.
“Calgary's new innovation centre — Platform — helps move the city's best ideas forward, developing them from concepts into entrepreneurial opportunities, thriving start-up businesses, and international success stories.“
Credits
Writing: Anders J. Svensson
Design: Donna Holesworth
Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.
His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.
Feel free to contact Anders to discuss your project.