brand & messaging
I worked with my friend Donna Holesworth, designer and creative director at Zinc Creative, on the branding and messaging for Platform — the new innovation centre opening in Calgary's East Village in 2020.
We proposed "Platform" as the name because the space will offer tremendous support for inventors, innovators, and startups. Also, for the train platform connotations, with the centre's East Village location (at 9th Avenue and 3rd Street SW) being parallel to the rail lines, directly above a planned C-train light rail transit line, and on the same stretch of land where Calgary’s original train station once sat.
“Calgary's new innovation centre — Platform — helps move the city's best ideas forward, developing them from concepts into entrepreneurial opportunities, thriving start-up businesses, and international success stories.“
Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.
His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.
Feel free to contact Anders to discuss your project.