THE GRAND OPENING
copywriting & game design
When This Is New launched, we needed as much attention as possible to jumpstart the site's traffic. Zero traffic is zero fun. My idea was to generate local traffic by burying an actual treasure chest worth $1000 somewhere in Calgary, and then sending out daily clues to help people find it.
Not only did traffic spike to hundreds and then thousands of people per day, but we were on the evening news twice, and were able to partner with the good people at Village Brewery to include a bonus clue in 3000 boxes of their new Brunette brew.
In the end, a very nice couple solved some key clues and located the chest, half-buried in the tree line of Calgary's Roxboro Park.
Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.
His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.
Feel free to contact Anders to discuss your project.