ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

THE MISSING PIECE

Copywriting

I teamed up with designer Donna Holesworth from Zinc Creative for this direct mail piece from Veer. Our goal was to send something remarkable that would hang around in offices as a conversation piece, instead of being headed straight for the recycling bin, like so many catalogs. 

We loved the idea of a custom jigsaw puzzle as something you would keep rather than recycle, and we sized the box so that it wouldn't even fit in a normal garbage can. The puzzle was a hit, with weeks of buzz of teams stopping work to assemble to puzzle and get the special discount code.