ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

THE MISSING PIECE
copywriting

I teamed up with designer Donna Holesworth from Zinc Creative for this direct mail piece from Veer. Our goal was to send something remarkable that would hang around in offices as a conversation piece, instead of being headed straight for the recycling bin, like so many catalogs. 

We loved the idea of a custom jigsaw puzzle as something you would keep rather than recycle, and we sized the box so that it wouldn't even fit in a normal garbage can. The puzzle was a hit, with weeks of buzz of teams stopping work to assemble to puzzle and get the special discount code.

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Credits

Writing: Anders J. Svensson
Design: Donna Holesworth for Zinc Creative

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.