THE MISSING PIECE
I teamed up with designer Donna Holesworth from Zinc Creative for this direct mail piece from Veer. Our goal was to send something remarkable that would hang around in offices as a conversation piece, instead of being headed straight for the recycling bin, like so many catalogs.
We loved the idea of a custom jigsaw puzzle as something you would keep rather than recycle, and we sized the box so that it wouldn't even fit in a normal garbage can. The puzzle was a hit, with weeks of buzz of teams stopping work to assemble to puzzle and get the special discount code.
Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.
His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.
Feel free to contact Anders to discuss your project.