ANDERS J. SVENSSON | COPYWRITING PORTFOLIO
THE VERY SECRET ORDER OF CREATIVES UNDERSTANDING
Copywriting
The Very Secret Order of Creatives Understanding was a successful affinity campaign for Veer. A secret society for creatives, so secret that everyone was already unknowingly a member. You're a member too, so feel free to grab your own PDF of the Member Handbook (5.4MB).
The centrepiece of the campaign was the Member Handbook, a direct mail piece (approx. 200,000 mailed) containing the society's philosophy, rules, and rites of passage – seven difficult riddles that, when answered, could be redeemed for discounts. A limited edition t-shirt was produced to help members to hide in plain sight.
“Our members are everywhere. Fighting for creativity while shrouded in very-secrecy. Too busy to raise funds by holding the world’s biggest bake sale, the Order has found its benefactor in Veer — where creative opportunity swings open like a heavy vault door, revealing vast stores of treasure images and type.”
Credits
Writing: Anders J. Svensson
Design: Christina Huber (book) & Drew Ng (crest)
Print Production: Kris van Witsen
Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.
His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.
Feel free to contact Anders to discuss your project.