ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

UNEXPECTED EXPENSES
non-profit campaign

Unexpected Expenses was a 2016 campaign launched by a group of concerned citizens and community groups to raise awareness about financial literacy in Alberta.

Transit and online ads drove people to the website, where Albertans learned they could tweet about their own unexpected expenses for a chance to have those costs covered for them. The website was populated with a livestream of tweets, as well as helpful links to help people become more financially literate.

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“We’re a province full of hard workers who understand that things don’t always go according to plan. Every Albertan should have access to safe and affordable loans.”


Credits

Writing: Anders J. Svensson
Designer: Dan Parry

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.