ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

NORCO SIGHT

Mountain Bike Commercial Script

My incursion into the world of mountain biking culture continues with this Norco commercial for the 2020 edition of their all-mountain bike, the Sight. I was invited to write the script by filmmaker Harrison Mendel, who I collaborated with previously on Beautiful Idiot. He described the story he had in mind as ”found audio” — a forgotten recording of a scientist’s train of thought — to support Norco’s ongoing Science of Send campaign and The Ride Aligned™ design system.

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.