ANDERS J. SVENSSON | COPYWRITING PORTFOLIO

TOURISM CALGARY

Tagline & Campaign

In the past, I’ve helped to brand a building and a neighbourhood. In the summer of 2019, I had a chance to go even bigger, when I was invited to help brainstorm a new destination brand tagline & campaign direction for Tourism Calgary. The Eager to Share brand is now being used to entice visitors from across the country and around the world, and to engage locals to spend more time exploring their city.


eager+to+share.jpg

Destination Brand Story

brand story.png

Campaign Executions

1.jpg
2.jpg

Credits

Writing: Anders J. Svensson
Everything Else: Evans Hunt

Anders J. Svensson currently resides in Calgary, Alberta, Canada, and is available for hire as a freelance copywriter or creative consultant by clients worldwide.

His writing services include ads & campaigns, biographies, creative consulting, direct mail, ebooks, editing, game design, naming & taglines, pitch decks, scriptwriting, social media, and website content.

Feel free to contact Anders to discuss your project.